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Why Credible Data Matters
North Korea, the unlikly wine conumer in Asia/ Is HK still relevant to China?/
Natalie Wang
March 21, 2025
This week, as I put together this newsletter, I’m reminded once again of the vital role that credible data plays in understanding the complexities of wine markets.
Take South Korea, for example. Our analysis of its 2024 wine import data reveals a market in contraction—but step back, and the picture is quite different. Compared to 2020, the market has grown by nearly 50%. But who are the key suppliers and importers driving this growth? And which categories are defying the downturn? Our full report dives into the details.
Meanwhile, its neighbor to the north experienced an unexpected surge in wine imports in 2023—an unlikely trend in a country rarely associated with global wine trade. Again, this was something we tracked through customs data, underscoring how crucial reliable information is in uncovering market shifts.
Hong Kong, on the other hand, has seen turbulence. Our deep dive into the city's wine imports from 2021 to 2024 not only maps the contraction but also exposes a more troubling trend—its diminishing role as a gateway to the mainland, with cross-border trade data offering clear evidence of this shift.
Back to China, we’re preparing to launch our Top 100 Wine Importers Report. Building on our previous work, this edition offers an even more detailed look at the country’s regional power players—where they are, how they built their influence, and what strategies they employ. Each profile includes key insights into growth strategies, portfolio composition, distribution channels, sales revenue, strengths, and market niches—critical information for those looking to enter or expand in China’s evolving wine landscape.
You can sign up and join the wait list here for a free copy of report intro. Full report is releasing on March 24.
