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What's Driving New Zealand's Wine Boom in China?

What's Driving New Zealand's Wine Boom in China?

Who Are the Key Wine Importers in Malaysia? / South Australian Shiraz Shines at IWSC

Natalie Wang
September 01, 2025

I’ve just returned from New Zealand, where I spoke at the country’s wine business forum with a 30-minute presentation on Asia’s dynamic wine markets for New Zealand producers. It was an inspiring trip — not only for the conversations but also for the chance to visit some of New Zealand’s most celebrated wineries, including Cloudy Bay, Pyramid Valley, and Greystone. Stay tuned for more reporting to come.

The centrepiece of my visit was digging into why New Zealand wine is seeing blistering growth in China. Don’t miss our full report here, with interviews with key importers.

Elsewhere, Chinese wineries are making inroads abroad: five Ningxia producers will debut at Australia’s Dan Murphy’s this month. But at home, the story looks very different. Half-year results from China’s listed wine companies point to mounting challenges, and even the country’s only listed e-commerce wine company, Wine World, isn’t immune.

We also spotlight Malaysia’s leading wine importers — a market that, despite its Muslim-majority population, holds real opportunities for producers. On the competition front, IWSC revealed its top Australian Shiraz winners, which highlighted how the country’s winemaking style has evolved.

And finally, Hong Kong entertainment tycoon Albert Yeung is stirring excitement among collectors with the upcoming sale of his wine cellar.

For more on the wine industry in China and Asia, be sure to subscribe to our website to read more subscriber-only content.

Imports Surge 136% as New Zealand White Wines Enter China’s Business Dining Scene

New Zealand white wines are muscling into China’s red-dominated business dining culture, riding a surge in demand that pushed imports up 136% by volume in July, even as shipments from France, Australia and Chile slumped.

Five Ningxia Wineries to Debut at Australia’s Dan Murphy’s

Wines from five wineries in the eastern foothills of Helan Mountain, Ningxia, will make their debut in Australia after being shipped to leading retailer Dan Murphy’s, marking the first time wines from the Chinese region will enter the country’s largest alcohol chain.

China’s Only Listed Wine E-Commerce Firm Faces Profitability Struggles

Wine World, China’s only listed wine e-commerce company on the National Equities Exchange and Quotations (NEEQ), has reported another year of steep losses, underscoring the structural challenges facing its business model.

China’s Wine Companies Struggle as Losses Deepen in 2025

China’s top wine companies are still losing ground in 2025, with flagship producer Changyu extending its slump and other wineries from boutique Grace Vineyard to organic-focused Weilong reporting losses.

If you are looking for importers in China, reach out to us at [email protected]

South Australian Shiraz Shines at IWSC With One Gold, Nine Silvers

Australian Shiraz made a statement at this year's IWSC. Which producers stood out, and what does it say about the evolution of Australia’s most famous grape?

Who Are the Key Wine Importers in Malaysia?

The Philippines defied a global slump in wine sales with nearly 30% import growth in the first half of 2025, and in a surprise twist, the United States — not France or Australia — emerged as its largest supplier.

Hong Kong Tycoon Albert Yeung to Auction Rare Wine Collection at Sotheby’s

Amid the slump, wine sales provided a rare bright spot. VATS liquor store said wine revenue rose 10.96% to RMB 246.7 million (US$34.5 million) in the first half.

North Korea Beer Enters Russian market

Now, bottles of North Korean beer are finding their way onto Russian shelves — though at a price tag that has some locals raising eyebrows.

China’s Top 100 Importers

The 237-page report offers an in-depth analysis of regional dynamics and market opportunities across North China, Northeast China, East China, South Central, Southwest, and Northwest China. It identifies the top 100 wine importers currently operating in mainland China. This regional breakdown provides a clear picture of where market influence is concentrated—and how each part of the country is shaping the growth and transformation of wine consumption in China.