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How Did Vinexpo Asia 2024 Measure Up?

How Did Vinexpo Asia 2024 Measure Up?

Australian Wines Reenter China: Enthusiasm Meets Market Caution/ Smuggled Latour, Dujac, Leflavie Intercepted

Natalie Wang
June 07, 2024

Hi, this is Natalie from Vino Joy News. What a busy week it has been! Vinexpo Asia in Hong Kong has just concluded, and the event saw a 40% increase in visitor numbers compared to previous expectations. Chinese wine buyers made a significant showing this time—after a six-year hiatus, they comprised 75% of the visitors. But how many were actually placing orders, and how many were simply reconnecting with old contacts? Dive into our in-depth report to find out.

Following Vinexpo, New South Wales launched a roadshow with ProWine to capitalize on market opportunities. We were on the ground in Shenzhen, speaking to both wineries and buyers. There's a general consensus that the market is pleased with Australia’s return, yet buyers are exercising caution, citing economic uncertainties and the potential risks associated with offloading up to 100 containers of Australian wines previously held in bonded areas. The influx of these discounted Australian wines is already affecting the market, compressing prices for new releases and destabilizing the market. Read more about these developments here.

How Did Vinexpo Asia 2024 Measure Up? Insights from Buyers and Exhibitors

Vino Joy spent three days talking to wineries and wine buyers to understand the current dynamics of the market and to see if the event lived up to its anticipated promise. What are the priorities and preferences of Chinese buyers today? This report brings you firsthand accounts from exhibitors and attendees.

Vinexpo Asia Exceeds Expectations with 40% Visitor Surge, Boosted by China

After a six-year hiatus, Vinexpo Asia, the region’s premier wine and spirits trade show, made a triumphant return to Hong Kong this week, drawing over 14,203 visitors from 60 countries. The turnout exceeded expectations by more than 40%, bolstered by a strong comeback of Chinese wine buyers.

Latour, Dujac, Leflavie Intercepted at Hong Kong Border

Fifty five bottles of fine wines heading to mainland China were seized in a cross-border car driving towards Zhuhai via the Hong Kong-Zhuhai-Macao Bridge.

Australian Wines Reenter China: Enthusiasm Meets Market Caution

Australian wine regions and wineries have stepped up their promotional drives in China after Beijing scrapped steep tariffs on their products at the end of March. While the industry’s return has sparked enthusiasm, buyers are treading cautiously amid economic uncertainties and the looming impact of cheap Australian wines—up to 100 containers—previously stored in bonded areas now flooding the market.

Bourgogne White Wine Exports to China Surge, Bucking Market Norms

Exports of Bourgogne white wines to mainland China and Hong Kong surged last year, a development that BIVB President Laurent Delaunay described as norm-busting for a market traditionally dominated by red wines.