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TWE Cuts Penfolds Growth Outlook

TWE Cuts Penfolds Growth Outlook

World's Best Bar is now in Hong Kong/ China's No. 2 liquor brand embraces low-alcohol/ ProWine Mumbai sets for record edition

Natalie Wang
October 14, 2025

China’s alcohol ban is taking no prisoners. Treasury Wine Estates — the owner of Penfolds — has slashed its growth forecast as sales slow in what was once its most profitable market. With Penfolds sounding the alarm, which other brands are still holding ground in China’s turbulent landscape?

The low-alcohol revolution is no longer just about wine. China’s biggest baijiu makers are rolling out lighter, easier-drinking spirits to win over health-conscious young consumers. We spoke to industry insiders and local officials to unpack what’s driving this shift — and whether it’s here to stay.

ProWine Mumbai is gearing up for its largest-ever edition, with a record number of exhibitors and trade visitors expected to descend on India’s financial capital. Here’s everything you need to know ahead of the show.

In other news, Hong Kong now boasts the world’s best bar. Mixue — the world’s biggest beverage chain — is officially pouring into beer, and Australian organic producers gain smoother access to India and Japan thanks to new equivalence agreements.

The registration for next month’s Western Australia Fine Wine Showcase in Shanghai is now officially open. This is the first-ever and most comprehensive showcase of Western Australian wines organized by us. Seats are limited for masterclasses and grand tasting. You can register here. First come, first served.

For more on the wine industry in China and Asia, be sure to subscribe to our website to read more subscriber-only content.

TWE Cuts Penfolds Growth Outlook as China Market Weakens

Australian wine giant Treasury Wine Estates (TWE) has cut its earnings forecast for its flagship brand Penfolds for the first time this year, citing a slowdown in China as the biggest drag on growth.

Australia Gains Organic Access to India and Japan

Australia’s organic wine producers will gain easier access to two of Asia’s biggest markets, India and Japan, following new agreements granting mutual recognition of organic certification systems between the countries.

China’s No. 2 Liquor Brand Joins Low-ABV Boom

When a 50% baijiu struggles to sell but a 15% fruit-flavoured version can move 10 million bottles in six months, it’s clear the wind has shifted in China’s liquor market.

If you are looking for importers in China, reach out to us at [email protected]

ProWine Mumbai Set for Record Edition

ProWine Mumbai is set to stage its biggest edition yet this year, with more than 180 exhibitors from 21 countries and a record 6,000 trade visitors expected to attend, underscoring India’s rapid rise as one of the world’s most attractive wine and spirits markets.

China’s Bubble Tea Giant Expands Into Beer With $41.7 Million Investment

Mixue, the world’s largest food and beverage chain by store count, has invested more than US$41 million in a beer company. What’s driving the tea giant’s bold move into the brew business?

Hong Kong’s Bar Leone Tops ‘World’s 50 Best Bars’

This marks the first time in the award’s history that an Asian bar has claimed the global No. 1 title.

Korean Liquor Giants Tap Chefs As Latest Brand Ambassadors

Korean liquor giants including Lotte had teamed up with celebrity chefs to unlock opportunities for alcoholic drinks.

China’s Top 100 Importers

The 237-page report offers an in-depth analysis of regional dynamics and market opportunities across North China, Northeast China, East China, South Central, Southwest, and Northwest China. It identifies the top 100 wine importers currently operating in mainland China. This regional breakdown provides a clear picture of where market influence is concentrated—and how each part of the country is shaping the growth and transformation of wine consumption in China.

Western Australia Fine Wine Showcase - Shanghai (November 10 & 11)