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Top Selling Wines on China's Instant Delivery Platforms Revealed

Top Selling Wines on China's Instant Delivery Platforms Revealed

IWSR data on China/ Thailand Wine Tax Cuts Tripled Sales, But Study Warns of Social Fallout

Natalie Wang
June 30, 2025

What are Chinese consumers really drinking? We’ve crunched the data from the country’s two biggest alcohol delivery platforms — Meituan’s Waima and Tencent-backed Jiu Xiao Er, with over 700 million users combined — to reveal the top-selling wines that are flying off shelves in real-time. The results may surprise you.

In another sign that consumers are gravitating toward value-driven options, six-bottle bundle deals are flying off the shelves at major retailers like Aldi and Pupu Mall. What’s fueling the surge in sales?

While instant and neo-retail channels are booming, Carrefour’s story in China came to a quiet end — with Suning offloading its regional subsidiaries for just RMB 4. We took a look back at the retailer’s rise, fall, and how wine promotions once played a part in its heyday.

Meanwhile, a new IWSR report paints a sobering picture for China’s wine market: wine is projected to decline with a -3% CAGR until 2029, but sparkling wine has emerged as the only bright spot last year. And the numbers back it up based on latest customs data. Australian bubbly is faring well in the market.

But it’s not all gloom. Italy’s Antinori remains bullish on China, which delivered the group’s best year yet in 2023. In our interview, the group’s commercial director of cru wines shares how a decentralised distribution strategy paid off — and why they’re in no rush to go low- or no-alcohol.

Further south, Thailand’s wine scene is heating up — maybe too fast. A new study from Kasetsart University shows premium wine sales surged post-tariff cut, sparking social and economic concerns. Could this provoke a regulatory backlash just as the market opens up?

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The Top 10 Best-selling Wines on Meituan

What are Shanghai’s top-selling wines? We dug into sales data from Waima—Meituan’s alcohol delivery arm—to find out what the city’s drinkers are really reaching for. The results might surprise you.

IWSR: Sparkling Wine a Rare Bright Spot in China’s Slowing Alcohol Market

Sparkling wine is emerging as a rare bright spot in China’s declining alcohol market, according to a new report from the IWSR, the global leader in beverage alcohol data and insights.

Australian Sparkling Wine Imports to China Triple in May Ahead of Summer Peak

As China enters its summer high season, sparkling wine imports are surging, bucking the downward trend in the overall wine market.

Antinori Remains Bullish on China

Antinori on how a decentralised distribution strategy drove growth in China — and why it’s in no hurry to join the low- and no-alcohol wine trend.

These Are the Wines China Is Actually Buying Right Now — According to Jiu Xiao Er

What wines are Chinese consumers actually drinking today? To find out, Vino Joy News compiled a ranking of the 10 most popular wines sold on Jiu Xiao Er (酒小儿), China’s leading instant alcohol delivery platform.

Thailand Wine Tax Cuts Tripled Sales, But Study Warns of Social Fallout

One year after Thailand scrapped its steep import duties on wine, consumption—particularly of premium labels—has soared. But a new study warns the policy may be costing the country far more than it gains.

China’s Bundle Wine Model Expands as Major Retailers Join the Race

This bulk-imported, China-bottled model is gaining traction fast. Chinese instant retail platforms like Pupu Mall and Waima Alcohol Delivery have rolled out their own versions, signalling broader adoption of this high-volume, low-margin strategy.

Suning Dumps Carrefour China for ¥4, Marking End of a Retail Era

Carrefour’s decades-long presence in China is nearing its end, after controlling shareholder Suning announced it would sell four of the supermarket chain’s regional subsidiaries for just RMB 4 (US$ 0.55).

China’s Top 100 Importers

The 237-page report offers an in-depth analysis of regional dynamics and market opportunities across North China, Northeast China, East China, South Central, Southwest, and Northwest China. It identifies the top 100 wine importers currently operating in mainland China. This regional breakdown provides a clear picture of where market influence is concentrated—and how each part of the country is shaping the growth and transformation of wine consumption in China.