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Here Are the Top 10 Provinces and Cities Leading China's Wine Imports in 2023

Here Are the Top 10 Provinces and Cities Leading China's Wine Imports in 2023

Your essential reading on China's wine market

Natalie Wang
February 20, 2024

Hello, this is Natalie from Vino Joy News. After a long Chinese New Year holiday, we are plunging right back to work.

Despite recording the second highest performance ever, French wine and spirits exports saw a 5.9% decline last year. This downturn has led the FEVS president to issue a stark "wake-up call" to French exporters, who are facing the dual pressures of soaring inflation and shrinking consumer spending power.

In our data analysis, we have lined up the top 10 wine importing provinces and cities in China. This essential read offers valuable insights for importers and wineries looking to explore markets beyond the well-trodden paths of Shanghai and Beijing.

In other news, Penfolds is gearing up for its China comeback as decision for tariff review is expected as soon as next month. For wine professionals interested in Korean market, there’s a good piece news coming out as the country mulls raising alcohol purchase limit for its duty-free shops.

Stay tuned for these top stories that are too important to miss.

China's Wine Import Landscape: China’s Top 10 Wine Importing Provinces and Cities in 2023

There has been a shake-up in China’s biggest consumer for imported wines.

For years, Guangdong, the powerhouse southern province bordering Hong Kong, has ranked as the country’s top wine importing province by value. Its robust foreign trade, high per capita consumption, and chart-topping GDP (ranked No. 1 in the country for 35 consecutive years) have fuelled the province’s wine growth.

In 2023, things have changed. Here are the country’s top wine performers and one province defied the overall slump to register over 80% growth.

“A wake-up call”: French wine and spirits exports decline amid economic headwinds

The once robust market for French wine and spirits has hit a bout of turbulence. Economic challenges have led to a noticeable drop in exports, sounding an alarm for the industry to adapt and strategize for the changing global market dynamics.

Penfolds Poised for a Chinese Market Resurgence

With the anticipation of a tariff decision, Penfolds is gearing up for a significant return to the Chinese market. This move signals a potentially pivotal moment for the brand and the region's importers, poised to realign with one of Australia's most iconic wineries.

South Korea's Duty-Free Deliberations

In a move that could ripple through the travel retail sector, South Korea contemplates a policy change that might see an increase in the duty-free allowance for alcohol. Such a decision could significantly affect the buying habits of the traveling consumer base.

Jancis Robinson MW Receives 2024 Lifetime Achievement Award

Jancis Robinson MW OBE has been named the recipient of the 2024 Institute of Masters of Wine (IMW) Lifetime Achievement Award for her oustanding contribution to the world of wine spanning over five decades.