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Here Are the Top Wine & Spirits Fairs in Asia in 2026

Here Are the Top Wine & Spirits Fairs in Asia in 2026

LoNo in China/ How much wine did Japan, Malaysia and Philippines import in 2025? We have the data and analysis

Natalie Wang
March 11, 2026

Following last week’s release of our analysis on wine import data from Hong Kong, Taiwan and India, we are now rounding up insights from Japan, Malaysia and the Philippines, completing our latest overview of key Asian wine markets.

Alongside the data analysis, we have also compiled a comprehensive calendar of wine and spirits trade fairs across Asia, offering producers and exporters a clearer guide to where they can most effectively connect with local partners. The list includes major international exhibitions as well as regional trade shows across Southeast Asia — from Vietnam, Thailand and Cambodia to India, Japan, South Korea and China.

Meanwhile in China, the low- and no-alcohol (LoNo) trend continues to gain momentum. We spoke with key stakeholders - from start-ups betting heavily on the category to domestic wine producers experimenting with new products - to understand why many believe the segment has strong growth potential, and what it will take to develop offerings that resonate with Chinese consumers.

China’s restaurant sector, according to official data, is showing signs of recovery. But has that rebound translated into stronger wine sales in the on-trade? We spoke with importers in Shanghai as well as smaller regional markets to gauge whether the recovery is being felt across the industry.

More developments across China and Asia are unfolding. Stay with us — and subscribe to access our full analysis and exclusive reporting.

Asia’s 2026 Wine and Spirits Trade Show Calendar: Here Are the Key Events to Watch

From Hong Kong and Shanghai to Mumbai and Bangkok, more than 20 major wine and spirits exhibitions will shape how producers enter Asia’s fastest-evolving drinks markets.

LoNo Wines Gain Traction in China as Domestic Producers Seek New Opportunities

Start-ups, boutique wineries and even Moutai are experimenting with LoNo wines as shifting drinking habits open a new niche in China’s struggling wine market.Our interviews with producers and entrepreneurs suggest the category may be gaining traction as new drinking occasions emerge.

China’s Restaurants Are Picking Up. Wine’s Comeback Is More Complicated.

Industry interviews reveal a patchwork recovery: Champagne and by-the-glass wines find momentum in Shanghai while smaller cities struggle to sustain demand.

Chairman of China’s No. 2 Baijiu Maker Wuliangye Under Investigation

The chairman of Wuliangye, China’s second-largest baijiu producer, is under investigation for suspected serious violations of discipline and law, Chinese authorities said.

Japan Wine Import Volumes Dip While Value Edges Higher in 2025

Premium demand and a weaker yen drive Japan's higher import value despite a slight drop in shipments.

Which Countries Lead India’s Wine Imports in 2025?

New FTAs with New Zealand, the EU and US are reshaping one of the world’s most protected alcohol markets even though its wine imports in 2025 trail far behind smaller markets such as Malaysia.

Malaysia’s Wine Imports Retreat As Top Suppliers Stumble

Malaysia’s wine market lost momentum in 2025, with import values falling sharply after several years of relative resilience – a reminder that even Southeast Asia’s steadier alcohol markets are not immune to global headwinds.

U.S. Tops Philippine Wine Imports as New Zealand Shipments Surge in 2025

Wine imports into the Philippines remained broadly stable in 2025, with the United States retaining its position as the country’s largest supplier while shipments from New Zealand posted the fastest growth.

Suntory Launches Redundancy Plan At Two Islay Distilleries

Suntory Global Spirits has confirmed that its Laphroaig Distillery and Bowmore Distillery on Scotland’s Islay island will merge their production teams as part of an operational restructuring, while offering employees a voluntary redundancy programme.

China’s Top 100 Importers

The 237-page report offers an in-depth analysis of regional dynamics and market opportunities across North China, Northeast China, East China, South Central, Southwest, and Northwest China. It identifies the top 100 wine importers currently operating in mainland China. This regional breakdown provides a clear picture of where market influence is concentrated—and how each part of the country is shaping the growth and transformation of wine consumption in China.

Taiwan’s ‘Godfather of Imported Spirits’ Dies at 80

Chen Chun-an, founder and chairman of Drinks, one of Taiwan’s most prominent wine and spirits distributors, died peacefully in the early hours of Feb. 17 at the age of 80.

India, US Reach Interim Deal To Cut Wine and Spirits Tariffs

India and the United States have reached an interim trade agreement that includes wine and spirits among the categories eligible for potential tariff reductions, marking the latest step in India’s gradual liberalization of its high-duty alcohol market.