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Here Are Sam’s Club’s Top 10 Selling Wines in 2025

From Sam’s Club’s bestselling bottles to deflation, dealmaking and disruption across the global wine trade

Author

Natalie Wang
January 20, 2026

Perhaps no single retailer offers a clearer snapshot of what Chinese consumers are actually buying in wine today than Sam’s Club. The membership warehouse has become a go-to destination for China’s middle class, and its annual wine sales now rank among the highest in the country. We analysed Sam’s data to find out which bottles are truly moving — and the results are more revealing than many in the trade might expect. Here are the 10 most popular wines at Sam’s Club right now.

“If you don’t discount, wine simply won’t sell.” That line echoed repeatedly from distributors throughout 2025. Now, official data has put hard numbers behind the industry’s lived reality. The figures point to a market under sustained deflationary pressure, where supply continues to outpace demand. As consumption weakens, businesses pull back, activity slows and price pressure intensifies — a self-reinforcing cycle economists call a deflationary spiral. Once entrenched, it becomes increasingly difficult to reverse.

In another sign that global drinks groups are feeling the chill from China’s slowing market, Diageo is weighing options to sell its Chinese baijiu distillery, Shui Jing Fang. The move underscores how even the world’s biggest spirits companies are reassessing their China exposure as growth assumptions are reset.

Elsewhere, the outlook is markedly different. India is poised to open its doors wider to wine. Following its landmark free trade agreement with New Zealand, the country is expected to sign a long-anticipated FTA with the European Union as early as next week — a deal that could inject fresh momentum into the wine and spirits trade. The full story is worth watching closely.

There’s more in this week’s coverage: from fresh cases of smuggling through Macau, to forecasts pointing to a long-term decline in EU wine consumption and production through 2035, and the devastating bushfires in Victoria, Australia, which are once again testing the resilience of wine regions already under pressure.

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Here Are Sam’s Club’s Top 10 Selling Wines in 2025

Sam’s Club’s bestsellers reveal how price pressure, flavour preferences and a shrinking market are rewriting China’s wine playbook.

Discount or Die: China’s Alcohol Market Enters a Deflationary Spiral

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‘Nothing Left’: Bushfires Tear Through Victoria’s Wine Regions

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China Alcohol Retailer Says 60% of Sales Now Come Online

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