More than two weeks have passed since China lifted the punitive tariffs on Australian wines. As merchants resume their search for Australian offerings, we delve into the priorities on Chinese wine importers’ checklists and explore how attitudes toward Australian wine have evolved. We spoke with both leading and medium-sized importers to gather insights.

In another report, we explore the rising popularity of white wine in China, driven by the country's Gen-Z.

Additionally, we feature two significant interviews. The first is with the CEO of Vinexposium, who explains why he has no plans to revive Vinexpo Shanghai anytime soon, his optimistic outlook on China, and the new role Hong Kong is playing in the regional wine market. In the second interview, Frédéric Barnier, the winemaker at Louis Jadot, discusses the global challenge of wine-shy younger consumers. He suggests enticing them with regional Bourgogne wines, viewing these as a 'first date' to foster a lifelong relationship with Bourgogne.

Other top stories you won’t want to miss include a feature on the Italian winery Zenato and its distinctive wines from Lugana and Valpolicella, the issue of counterfeit Penfolds in Hainan, Cathay Pacific’s addition of four top Chinese wines to its inflight program, and China’s stance on a brandy investigation.

China’s Gen-Z Is Spearheading the Rise of the White Wine

As dry white wine gains popularity in China, local wineries are joining forces with the country’s official drinks trade body to champion the category, targeting the nation’s Gen-Z at top Chinese universities, signalling a strategic move to cultivate a distinct niche.

Vinexposium CEO: China Remains A Powerhouse

Over 500 bottles of fake Penfolds busted in Hainan

Zenato’s Double Acts: A Tale of Two Terroirs

In Zenato's Lugana and Valpolicella wines, there is a dialogue between the land and the vine, a harmony of tradition and innovation.

Cathay Pacific Adds Four Chinese Wines for Business and First Class

Louis Jadot: Bourgogne could play cupid to woo new wine drinkers

What Are Chinese Wine Importers Seeking in Australian Wines in Post-tariff Era?

Since the removal of punitive tariffs on Australian wines two weeks ago, many Chinese importers have reignited their interest in Australian wines, kicking off the purchasing process once again.

This development begs the question: How have Chinese importers’ attitudes toward Australian wines changed compared to three years ago? What are their current requirements and feelings toward resuming cooperation? To shed light on these questions, Vino Joy interviewed several major and medium-sized importers.

China Targets No Specific EU Nation in Brandy Probe, Commerce Minister Says

Other Top Stories

60 Years of Screw Cap: Has China Seen A Twist Yet?

South Australia Launches $1.85 million Wine Support Program to Re-enter China

Chinese Merchants Bet Big on Prosecco Amid Rising Demand

Chile’s VSPT Wine Group Dazzles Chengdu with Cultural Extravaganza and Strategic Partnerships

Stay updated with the latest in China’s wine world with our comprehensive coverage at Vino Joy NewV