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Chinese Buyers Opt Out of Bordeaux En Primeur

Chinese Buyers Opt Out of Bordeaux En Primeur

How to Leverage Douyin’s 750 Million Users for Wine Sales/ Fake Petrus, Lafite in Beijing/ ProWine Singapore Sets New Record

Natalie Wang
May 07, 2024

Hi, this is Natalie from Vino Joy News.

Bordeaux finds it struggling to recapture the attention of Chinese wine buyers. This year, Chinese wine buyers are noticably absent from the campaign, and the merchants we interviewed explained here what needs to be done to woo them back.

Douyin's prowess in driving sales is truly impressive. While its record-breaking sales figures are often discussed, the effectiveness of this platform for wine sales remains a question. This report examines Douyin’s marketplace and offers strategies on how to best utilize it for promoting wine.

Don't miss our additional coverage on trends like the latest per capita wine consumption data, ProWine Singapore's unprecedented visitor turnout, and the ongoing issue with counterfeit Petrus and Lafite wines. Dive into these stories for a comprehensive look at today’s wine market.

Chinese Buyers Opt Out of 2023 Bordeaux En Primeur, Citing Overpriced Futures

This year’s Bordeaux En Primeur held from April 20-25 attracted some 5000 merchants, negociants, journalists and critics from around the world but what’s notably missing is the Chinese buyers.

Wine merchants from Bordeaux's biggest export market are opting out of this year's En Primeur campaign. Here's what the merchants have to say.

ProWine Singapore 2024 Sets New Record in Visitor Numbers

The region’s premier wine and spirits trade fair, ProWine Singapore 2024, concluded with record-breaking success, attracting 14,907 visitors, a remarkable 40% increase over the previous year, the orgainzer has announced.

Guess Which Country Has the Heaviest Wine Drinkers? Hint: It’s Not the USA!

The International Organization of Vine and Wine (OIV) recently published the wine statistics for 2023. Although the United States, France, and Italy were the top three countries in total wine consumption, the findings reveal an intriguing detail about American drinking habits.

How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales

How do wine merchants harness Douyin's colossal influence to amplify their sales? What specific strategies propel their wines into the carts of millions? The report delves into Douyin's dynamic marketplace to shine a light on how wine brands can leverage the platform for sales.

Fraudster Sentenced to 5 Years for Faking Petrus, Lafite in Beijing

Counterfeit Bordeaux wines including top labels such as Petrus and Chateau Lafite Rothschild, valued at half a million yuan, have been uncovered by police in Beijing. This was disclosed by a Beijing district court as part of China’s National Intellectual Property Week to raise consumer awareness.