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Here Are China's Top Five Supermarkets For Wine Sales
ProWein 2024 concludes/ Largest International Chinese Wine Competition launched

Here are the must-read stories.

Redefining Wine Retail: China’s Top 5 Supermarkets for Wine Sales
Which supermarket chain operator in China is most effective in wine sales?
Traditional supermarkets have long been a significant channel for wine sales, with leading wine brands and merchants vying for a spot to secure shelf space. However, this once-stable channel is now experiencing profound changes. In an era where e-commerce and consumer habits evolve at breakneck speed, here are five supermarket operators that have proven to be effective in driving wine sales. One operator defied pandemic downturn, and managed to register double-digit growth in wine sales each year. Find out which one it is here!

ProWein 2024 Prevails Amid Challenges
In the face of a global downturn in wine consumption, ProWein 2024, the world’s largest and most significant trade fair for wines and spirits, concluded its 30th anniversary with a wave of optimism, despite a currently stagnant market.
Louis Roederer Named World’s Most Admired Champagne Brand
For the fifth year, Champagne Louis Roederer has been named as the “World’s Most Admired Champagne Brand” for the 2024 edition of the Drinks International Awards, marking an unpredented history for a Champagne brand.
The Rise of China’s O2O Liquor Delivery Market

Over the past two years, China has witnessed the birth of a novel retail paradigm in the liquor sector, characterized by the integration of online ordering and rapid offline deliveries within 20 minutes. This model, known as instant O2O (online-to-offline) liquor retail, marks a significant shift towards convenience and speed, and has become a new focus for growth even in challenging times.
Wynn Macau Launches Largest International Chinese Wine Competition
In an effort to celebrate China’s growing winemaking quality, Wynn Macau and Wynn Palace hosted the inaugural Wynn Signature Chinese Wine Awards. This event, supported by the Macao Government Tourism Office, marks the first awards program dedicated entirely to premium Chinese wines, attracting over 750 submissions gathered from nearly 200 China’s premium wineries.
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