China’s Top 10 Wine Importers in H1 2024

China’s Top 10 Supermarkets/ TWE To Dispose Wolf Blass/The Secret Loophole Boosting American Wines

Hello, this is Natalie from Vino Joy News.

It's been a busy week here. We've delivered several in-depth analyses and reports, including insights into China's top 10 wine-importing cities and provinces based on customs data, a review of the country’s top 10 supermarkets by revenue and their wine performance, and the latest wine import statistics for Hong Kong.

In other major industry news, Treasury Wine Estates announced plans to sell off its commercial wine range, including Wolf Blass, following in the footsteps of Pernod Ricard. Additionally, we've uncovered a lesser-known loophole that are boosting American wine exports to China, and we’re observing a wine boom in China fueled by the upcoming Paris Olympics.

Be sure to read all the stories below.

China’s Top 10 Wine Importers in H1 2024

Unlike the widespread declines seen in 2023, in the first half of 2024, only two provinces and cities experienced a decrease in import value, with wine imports in Anhui province in eastern China surging more than 1000% during the period.

Paris Olympics Lift French Wine Sales in China

French imported wines at Metro, one of China’s top 10 supermarkets, surged as the Olympics approached.

Metro, the German supermarket brand, opened its first store in China in Shanghai in 1996. In 2020, Wumei Technology Group acquired 80% of Metro China’s shares. In 2023, Wumart and Metro’s combined sales revenue was RMB 56.562 billion, with 1,122 stores.

Hong Kong Wine Market Stumbles But Sees Hope Ahead

Hong Kong’s wine market continues to buckle under sluggish retail, weak tourism and exodus of locals wining and dining across the border, as shown by the city’s wine imports data. However, a leading wine importer in the city expects a turnaround by end of the year.

China’s Top 10 Supermarkets

Here are China's top 10 supermarkets by sales revenue and their wine performance.

The Secret Loophole Boosting American Wine Sales in China

American wines are quietly expanding their market in China despite heavy tariffs, thanks to a little-known tax reprieve that allows importers and wineries to slash punitive tariffs by nearly half.

China Re-entry Revives Australian Wine Exports

Australian wine’s re-entry into China has bouyed the whole country’s wine exports to a record level in recent years, according to the latest data from Wine Australia. However, the industry association cautions depletion in the Chinese market due to decreased wine consumption.

TWE to Dispose Wolf Blass And Lower-end Wines

Treasury Wine Estates, the parent company of Penfolds, is looking to sell off its lower-end wine range including Wolf Blass, Lindenman’s amid declining global wine consumption.

Win a Trip to France with Les Jamelles x AWSEC Blind Tasting Challenge

Les Jamelles, the acclaimed French winery known for its single varietal wines from the South of France, is partnering with Hong Kong’s oldest wine and spirits educator, Asia Wine Service & Education Centre (AWSEC), to bring a unique blind tasting challenge on grape varietals.

Other Top Stories

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