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China’s Wine Imports in 2025: A Regional Breakdown

China’s Wine Imports in 2025: A Regional Breakdown

From data analysis of China and Korea's annual wine imports to Italy's 2100 Olympic size wine glut

Natalie Wang
January 27, 2026

China’s Wine Imports Shrink to a Fraction of Pre-Pandemic Levels

In 2019, China imported more than 612 million litres of wine worth US$2.43 billion. By 2025, that market had shrunk to barely one-third of its former volume and just over half of its value, underscoring the scale of contraction facing what was once the world’s most closely watched wine import market.

Nearly 60% of Imports Concentrated in Two Regions: Inside China’s Wine Import Geography in 2025

Alcohol prices dropped 1.9% in 2025, official data show, as discounting becomes the norm, price wars intensify and distributors warn that “if you don’t cut prices, nothing moves.”

China Convicts Man in Cross-Border Smuggling Case For Penfolds & Hennessy

Smugglers used “water mules” to move high-tariff wine and spirits across the Macau border as trade policies widened price gaps.

China’s Largest All-day Restaurant Bar Chain Seeks IPO in Hong Kong

China’s largest all-day restaurant bar chain, COMMUNE, has filed for an initial public offering in Hong Kong, betting that a hybrid model can continue to deliver growth even as the country’s bar industry struggles with weakening demand and rising costs.

Chinese Tea Beer Maker Files for Hong Kong IPO

Henan Kingstar Brewery rose to prominence after its tea-flavoured beer went viral on livestreaming platforms, driving rapid revenue and profit growth.

Enough to Fill 2,100 Olympic Pools: Italy’s Wine Glut Hits Record

53.3 million hectolitres — that was the volume of unsold wine sitting in Italian cellars at the end of November 2025, the highest level on record.

More Wine, Less Money: What South Korea’s 2025 Import Data Really Shows

South Korea imported more wine but at lower prices in 2025 — a shift that speaks less to recovery than to a market being quietly restructured around value.

China Wine Importer EMW Signs Exclusive Deal For Shangri-La Wines

EMW Fine Wines has struck an exclusive distribution deal with a boutique winery from Yunnan’s Shangri-La region, marking a fresh push to bring one of China’s most distinctive high-altitude wine areas into the country’s mainstream hospitality channels.

China’s Top 100 Importers

The 237-page report offers an in-depth analysis of regional dynamics and market opportunities across North China, Northeast China, East China, South Central, Southwest, and Northwest China. It identifies the top 100 wine importers currently operating in mainland China. This regional breakdown provides a clear picture of where market influence is concentrated—and how each part of the country is shaping the growth and transformation of wine consumption in China.