Vino Joy News
Posts
China Ends Australian Wine Tariff. So What Now?

China Ends Australian Wine Tariff. So What Now?

Your essential reading on China's wine market

Natalie Wang
April 02, 2024

This week marked a significant moment for the wine industry with the official lifting of Chinese tariffs on Australian wines. Treasury Wine Estates, the biggest beneficiary of this policy change, has announced its readiness to resume shipments of premium and luxury wines to the lucrative market. Wine merchants on the ground are noticeably thrilled by the development. While this move is not expected to instantly restore Australian wine exports to their former levels, importers are optimistic that it will rejuvenate the imported wine category in a market that has recently shown diminished interest in wine.

In addition to Australian wine, we spoke with several merchants, including the country's largest importer of sparkling wine, about their bullish outlook on Prosecco. Furthermore, Chile’s second-largest wine exporter, VSPT, hosted one of the most buzzworthy events at this year's China Food & Drinks Fair (CFDF) in Chengdu.

Here are the top stories.

Chile’s VSPT Wine Group Dazzles Chengdu with Cultural Extravaganza and Strategic Partnerships

In a showcase of culture, innovation, and partnership, Chile’s second largest wine exporter, VSPT Wine Group, dazzled in Chengdu with a series of engaging and innovative events, targeting end consumers and channel partners.

China Officially Scraps Australian Wine Tariff

China has announced today that it will be lifting puntive tariffs on Australian wine, re-opening the Chinese market to Australian wine producers after a three-year-old trade freeze that has dented AU$1.2 billion wine trade.

Conrad Launches ‘Wides Champagne by the Glass Program in Hong Kong’

Conrad Hong Kong's Pacific Bar has introduced the city's most extensive selection of champagnes by the glass program. And here’s the twist - you get to experiment with your pour through five different types of glassware!

Chinese Merchants Bet Big on Prosecco Amid Rising Demand

Chinese wine merchants including the country's biggest sparkling wine importer interviewed by Vino Joy News are bullish about Prosecco's sparkling future in the country. Here's why.

Japan’s ‘Zen-like’ Koshu Goes Global

In an overcrowded global wine market, where trends come and go, one wine star has quietly proven that it is here to stay.