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Australia Rebounds As China’s Second Biggest Wine Exporter

Australian Vintage’s Chinese Shareholder Suffers $7M Loss/ Flash Sale Frenzy: The Controversial Strategy Reshaping China’s Wine Market

Author

Natalie Wang
June 25, 2024

Hello, this is Natalie from Vino Joy News.

This week, we've released three in-depth reports. The first explores the trend-setting Xiaohongshu platform — a powerful Chinese social media app if you're not already familiar. Another report delves into a wine company that has harnessed the controversial flash sale model to achieve an impressive RMB 400 million in sales last year. The third report raises concerns about the troubling turn of fake wine crusaders targeting the industry.

In addition to these insights, we've also published the latest customs data. The May figures reveal a strong rebound, positioning Australia as China’s second-largest wine supplier. Amidst this optimism, a particular wine group is making efforts to rejuvenate its presence in China following a significant AUD 7 million loss by its major Chinese shareholder.

Don’t miss these top headlines and more from China’s dynamic wine market.

How Wine Brands Can Monetize Through China’s Trendy Xiaohongshu

Despite what has been known as quiet selling, China's trendsetting social media app Xiaohongshu has become a powerful tool for brands to "plant grass," and wine is among the most popular topics on the platform.

Xiaohongshu’s appeal lies in its soft marketing and what has come to be known as quiet selling by “planting grass” in contrast to in-your-face selling popularized by Douyin.

Our in-depth report on what Xiaohongshu is, its appeal for marketers and brand owners and how wine brands can best utilize the platform.

Australia Rebounds As China’s Second Biggest Wine Exporter

Just two months after China lifted punitive tariffs on Australian wines, Australia has quickly regained its position as China’s second-largest wine exporter, sparking hopes that it may soon become the top exporter to China again.

Australian Vintage’s Chinese Shareholder Suffers $7M Loss Amid Market Revival Efforts

Australian Vintage, the third largest wine producer in Australia, is trying to revive its China market after its biggest shareholder from China suffered a AUD 7 million loss following the company’ resumed trading.

Flash Sale Frenzy: The Controversial Strategy Reshaping China’s Wine Market

Driven by economic pressure and an oversupply of wine, these flash sales are becoming a lifeline for cash-strapped merchants while simultaneously posing challenges to wineries' financial health and sustainable growth.

Professional ‘Fake-Buster’ Stirs Controversy in China’s Wine Market

The emergence of “professional fake-busters” in China, initially seen as a defense against counterfeit goods, has taken a troubling turn as these individuals now exploit regulatory loopholes to extort money from businesses, particularly targeting the imported wine sector.

Other Top Stories

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