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Australia Bounces Back As China’s Biggest Wine Supplier, But Worries Deepen
UK Overtakes China as Chile’s Top Wine Export Market/ China’s Visa-Free Policy Sparks Surge in Tourists
Hello, this is Natalie from Vino Joy News.
In the past week, we've brought you a variety of news stories. First, there's the exciting news from Australia: the country has reclaimed its position as China's biggest wine exporter. However, one of China's top 50 wine importers cautioned that the overall outlook for 2024 is bleak, calling it the worst he has seen in his professional career.
Despite this, there are positive developments in the market. The surge in foreign tourists, thanks to the new visa-free policy, has revitalized the on-trade business. Additionally, Ningxia's wine exports are booming, and Reisa Jiang's inspirational story with her Starting Point winery is making waves. Moreover, the Fine + Rare wine team is expanding, including into Asia.
Here are all the stories you don’t want to miss.
Australia Bounces Back As China’s Biggest Wine Supplier, But Worries Deepen

Australian wine imports surged in June, reclaiming its position as China’s top wine supplier for the first time since 2020, according to data released by Chinese customs. The data highlights a significant shift in the wine import market, with traditional suppliers such as France, Chile, Italy, and Spain seeing continued declines.

UK Overtakes China as Chile’s Top Wine Export Market
![]() | The UK has surpassed China as the largest export market for Chilean wine in the first quarter of this year. This shift comes amid a challenging economic environment in China and controversial market strategies by some major Chilean brands. |
China’s Visa-Free Policy Sparks Surge in Tourists, Boosts Wine Sales
![]() | A significant surge in tourists entering China during the first half of the year, fueled by a new visa-free policy, is expected to drive an upswing in wine sales. |
From Caviar to Wine: Reisa Jiang’s Starting Point

One of the fastest-rising Chinese wineries that has gained a cult following among consumers in China is The Starting Point, a small artisanal winery in Ningxia producing less than 10,000 bottles a year. At its helm is Reisa Jiang, a woman whose journey from the world of luxury caviar to the craft of fine wine is as compelling as the vintages she now produces.
FINE+RARE Expands Global Team, Appoints New Sales Director in Asia
![]() | FINE+RARE, a leading international marketplace for wines, spirits, and collectible experiences, announced the expansion of its global team on Monday, appointing ten new members across various sectors including site development, sales, and customer experience. |
King of Peking Duck’s Ill-Fated Wine Venture
![]() | Quanjude, the famed Peking Duck restaurant favored by premier Zhou Enlai to entertain foreign dignitaries, is aptly named as “King of Peking Duck” but its wine venture is a rare misstep. |
Exports of Ningxia Wines Surge 70% in First Half of 2024
![]() | Wine exports from Ningxia, a premier wine-producing region in China, have soared by 70% in the first half of 2024, driven by robust government support and active promotion efforts by local wineries. But not all wineries are keen on driving exports. |
Other Top Stories
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